- TVS Auto Bangladesh Ltd (TVSABL), a joint venture company between Rain Motors (a concern of Sony-Rangs Group) of Bangladesh and TVS & Sons of India, is one of the leading automobile companies in Bangladesh since 2007 engaged in two-wheeler Automobiles business (TVS Brand Motorcycle) in Bangladesh. To meet expanding business demand, the company invites applications for the position of Manager, Brand Marketing.Who will be custodian of the product category with effective brand management stemming from –
- 1. Deep consumer inside
- 2. marketing communication to maximize brand preference across the country
- 3. Achieve target role of the brand. The following business expertise & aptitude are required for this position:
- Define target group of a specific brand
- Initiate customer research, analyze market conditions, understand consideration, non-consideration and leakage of a particular brand
- Plan, strategies and execute marketing designs and activities of a premium brand (s) in the country
- Develop business plans and marketing strategy and monitor proper implementation to manage the category and bridge the need gap
- Responsible for Brand positioning, Strategy, 360 degree campaign (ATL, BTL & Digital) to establish a particular brand in the market.
- Create a holistic communication and brand strategy across all digital platform and execute
- Ability to develop consumer loyalty program and maintain the excitement over times
- Development of long-term brand strategy and implement short- to medium-term objectives in support of the strategy.
- Should be a team player and maintain close relationship with all stake holders - team, dealers etc.
- Responsible for yearly target achievement and market share
Educational Requirements :
- Bachelor of Business Administration (BBA) in Marketing
Experience Requirements :
- 5 to 6 year(s)
- The applicants should have experience in the following area(s):
Marketing
- The applicants should have experience in the following business area(s):
Automobile
Additional Requirements :
- Age 30 to 40 years
- Strong communication skill
- Experience in managing brand
- The applicant should have experience in Brand communication, Promotion, event, media planning and digital media management
Compensation & Other Benefits :
- T/A, Mobile bill, Tour allowance, Medical allowance, Provident fund, Insurance, Gratuity
- Lunch Facilities: Partially Subsidize
- Festival Bonus: 2
Hard Copy
Head Of HR- Admin
TVS Auto Bangladesh Ltd
304, Tejgaon Industrial Area
Tejgaon
Dhaka: 1208
