A digital marketing specialist is someone who works alongside a company's marketing team to identify a target market, create a brand image, and create and maintain a marketing campaign for the internet and for digital technologies.
S/he will be responsible to increase brand awareness, promote company products or services and to drive prospects to conversions. Unlike using the more traditional marketing channels, digital marketers effectively communicate through appropriate technology platforms.
Under the guidance of the Department Head, the Digital Marketing specialist will initiate effective marketing campaigns online, and to translate business goals into successful marketing campaigns.
They should be adept at evaluating the needs of the consumer market, and will understand how and where to acquire knowledge about consumer trends and demands.
Digital marketing specialists are responsible for developing the strategy used in marketing a company's product online/digital. This is done by putting together various online promotions and e-mailing campaigns to get their company's message out, and also by performing consumer research to discover other ways of reaching customers by way of the Internet.
Educational Requirements :
Graduate from any reputed University.
Experience Requirements :
At least 2 year(s)
Additional Requirements :
Knowledge in key areas of marketing
Understand the key measurement tools available
Developing social presence and advocating brands effectively
Stay current in marketing trends and news e.g. Google updates and changes in algorithms
Good knowledge of SEO and SEO tools such as SEMRush, content marketing, email marketing, PPC and SEM Numerically minded with high attention to detail.
Experience in a lead generation digital marketing role
Experience with Power BI, Google Data Studio, Google Analytics and HotJar
a plus Experience of implementing, maintaining and optimizing paid search and display campaigns across both Ad words, Bing, YouTube and Facebook
Experience of writing / uploading content
At least 2 years' experience in digital advertising agency would be an advantage.
