- TCL Global is looking for hiring a Head of Marketing who will support us with creative content for upgrading the company`s online/digital sales platforms. This position requires a person who will be involved in developing digital marketing strategies, implementing strategies, innovative planning and execution for all the digital marketing campaigns.
- What we are Looking for:
- Individual with a “Can-Do” attitude.
- Organized team player.
- Must have the ability to work under pressure.
- A Multitasker.
- Must have to keep the work the first priority.
- Develops marketing strategy by studying economic indicators; tracking changes in supply and demand; identifying customers and their current and future needs; and monitoring the competition.
- Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed; providing information and commentary pertinent to deliberations; recommending options and courses of action; and implementing directives.
- Obtains market share by developing marketing plans and programs for each product and directing promotional support.
- Maintains relations with customers by organizing and developing specific customer-relations programs and determining company presence at conventions, annual meetings, trade associations, and seminars.
- Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
- Influences present and future products by determining and evaluating current and future market trends.
- Develops new uses for existing products by analyzing statistics regarding market development; acquiring and analyzing data; and consulting with internal and external sources.
- Maintains research database by identifying and assembling marketing information.
- Provides marketing information by answering questions and requests.
- Achieves financial objectives by preparing an annual budget, scheduling expenditures, analyzing variances, and initiating corrective actions.
- Completes marketing department operational requirements by scheduling and assigning employees and following up on work results.
- Maintains marketing staff by recruiting, selecting, orienting, and training employees.
- Maintains marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results.
- Develops marketing staff by providing information, educational opportunities, and experiential growth opportunities.
- Maintains professional and technical knowledge by attending educational workshops, reviewing professional publications, establishing personal networks, and participating in professional societies.
- Contributes to team effort by accomplishing related results as needed.
- Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
- Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
- Designs, builds, and maintains our social media presence.
- Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Identifies trends and insights, and optimizes spend and performance based on the insights.
- Brainstorms new and creative growth strategies through digital marketing.
- Plans, executes, and measures experiments and conversion tests.
- Collaborates with internal teams to create landing pages and optimize user experience.
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Identifies critical conversion points and drop off points and optimizes user funnels.
- Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
- Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.
- Maintains digital marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results.
- Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.
Educational Requirements :
- Master of Business Administration (MBA) in Marketing
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
- Creating and maintaining client relationships
- Coaching and subordinate involvement
- Managing processes
- Self-motivated yet customer-focused
- Proficient in marketing research and statistical analysis
- Able to develop budgets
- Familiar with financial planning and strategy
- IBA, Dhaka University,North South University,IBA, Jahangirnagar University,IBA, Rajshahi University students will get preference
- Preferred Professional Certification: Certified Digital Marketing Professional
- Training/Trade Course: Digital Marketing
- Skills Required: Customer Support/ Client Service, Marketing
Experience Requirements :
- 2 to 3 year(s)
- The applicants should have experience in the following area(s):
Digital Marketing
- The applicants should have experience in the following business area(s):
Immigration & Education Consultancy Service
Additional Requirements :
- Only males are allowed to apply
- Proven working experience in digital marketing, particularly within the industry.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
- Experience in optimizing landing pages and user funnels.
- Experience with A/B and multivariate experiments.
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.).
- Working knowledge of ad serving tools.
- Experience in setting up and optimizing PPC campaigns on all major search engines.
- Working knowledge of HTML, CSS, and JavaScript development and constraints.
Compensation & Other Benefits :
- Mobile bill
- Salary Review: Yearly
- Festival Bonus: 2
